Latest Thinking
Not a blog. A working library.
Short, specific writing on the decisions that don't come with a playbook. Every piece connects to a Working Guide.
Decision-Making
Why business owners rarely revisit their pricing
Passion is a poor compass for irreversible choices. Here's what to consult instead.
6 min readFoundingThe ownership split nobody wants to have
The split gets decided by momentum, not agreement, unless you interrupt it on purpose.
8 min readFocusWhy more software rarely fixes the real problem
The hardest exits are the ones with no villain, just a ceiling you can finally see.
5 min read